Investment note ·
Why we invested in SNMRush
Search is splitting into two worlds: classic rankings and AI-generated answers. Brands are losing traffic to answer engines and lack the tools to measure or influence how they are cited. SNMRush offers AI-visibility audits, question research, answer-ready content, structured data and entity building in one service.
Its method starts from the real questions audiences ask, discovered through AI audience research, rather than keyword lists. That makes it a natural early leader in answer-engine optimisation.
We see AEO and GEO as a new budget line in every marketing plan, and SNMRush as an efficient, agent-assisted way to capture it.