Defy

Independent agencies and in-house brand teams compete against holding networks that spend heavily on proprietary data and AI. Defy gives smaller teams comparable analytical and automation capabilities without the build cost or the maintenance burden, and every insight traces back to the published content behind it.

We backed co-founders Ian Cassidy, Defy's CEO and a former creative agency leader, and Professor Aleks Farseev, its CTO and an AI scientist based in Singapore. The pairing of agency-side commercial instinct with research-grade AI is exactly the founder profile our fund was built to support.

Early adoption by a global consumer-appliance strategy team and a UK CRM agency confirms our view that agentic workflows will become standard infrastructure for agencies.